Succesion HR
An HR software that helps executives identify, develop future leaders, and streamline success planning. Succession planning identifies and develops potential candidates for important roles to ensure business continuity.
SAAS Startup
Role
Sole designer for product design, and handoff. Led visual design for branding, digital marketing and website.
Timeline
August 2022 - September 2022
Output
MVP product
Branding Marketing
Website
Branding Marketing
Website
Objectives & Business Goals
ICP (Ideal Customer Profile)
Size/Employee Count: 250 – 5,000
Industries: B2B | No flat orgs : Government, Charity, Professional Services (legal, accounting, etc)
Location: Canada & United States
Company Attributes: Traditional Hierarchy , High volume hiring/growth, promotions,
Target Audience
Highest HR (HR, Talent, People, Employee Relations, Culture, Talent Development ) - C Suite, SVP, EVP, VP, Director, Head
Total Addressable Market
100K+ companies
Challenges
Addressing user needs & pain points
Traditionally, succession planning follows an outdated process requiring manual paperwork and communication breakdowns. Listed are some challenges we aimed to tackle as the product MVP.
Customer pain point #1
Companies rely on outdated tools like Excel and scattered documents for succession planning, hindering effective talent identification and preparation.
Solution
Easy to use and collaborative cloud software - easily add, sort and rank Key Roles as well as track Successor Candidates and their readiness, skill & leadership match, interest, flight risk and more... all in one easy to use platform that offers collaboration across HR and Incumbent Managers
Customer pain point #2
Solution
Convert your reports into executive PowerPoint presentations to present at the next leadership meeting
Customer pain point #3
Solution
In addition to the dashboard, a candidate profile was created to highlight
Solution
Outcomes
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
- List Item #1
- List Item #2
- List Item #3
Additional Outputs
Design Deliverables
Branding
Created the product's visual identity including development of the logo, design library and overall cohesive presence.
Marketing Assets
Ongoing support in designing the social marketing material and website content (infographics, guideline documents, blog pdfs).
Website
Designed a modern marketing website to aid in the launch of the product for a seamless user journey and motivate visitors to explore and subscribe to the product.